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PHOTOGRAPHY • PHOTO EDITING

CARTIER 
ALL IS LOVE 
CAMPAIGN

This is  a campaign for the 2021 'All Is Love' Christmas Takeover showcase at ION Orchard. I assisted the creative directors in the ideation and proposals of the designs to the clients. For the execution of the project, I worked with 3D visualisers and copywriters to produce realistic insitus of the campaign can be brought to life in the mall.

To attract visitors at ION Orchard during the busy holiday season, the activation idea is to create an unforgettable Cartier experience full of extraordinary surprises.

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Two directions have been proposed for the Christmas Takeover campaign. " Open The Extraordinary" & "Concierge Extraordinaire".

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OPEN    THE     EXTRAORDINARY

This holiday season, Cartier’s iconic red box will take over
ION Orchard in a larger-than-life scale, becoming the source
of all things surprising and extraordinary. 

 

In the course of the holiday season, we will see the iconic red box turn into a theater stage, a giant music box, a karaoke booth, a chic café, perhaps even a platform for holiday carolers!

 

Watch out for the red box, because when it opens, something extraordinary from Cartier unfolds.

MAIN STRUCTURE

An imposing installation with a grand Cartier facade that welcomes visitors to a luxurious theatre inside.

 

People can take pictures, discover the space and learn about the holiday surprises that await them.

SECONDARY STRUCTURE

An impressive installation of Cartier’s iconic red boxes, wherein each box offers an extraordinary experience like Karaoke Box, Photo Opportunity, Interactive Musical Box and Stage Performances.

AR     EXPERIENCE

Through AR we can create a surprising interactive invitation where visitors can open the iconic Cartier red box through the AR experience which invites them to discover the "Cartier programme" at ION and share it online.

CONCEIRGE EXTRAORDINARIRE

This holiday season, Cartier will make every gifting moment more extraordinary, by turning ION Orchard into a whimsical, larger-than-life gifting concierge station!

 

Step into the Bellboy Lodge to send your love across the world. Follow the panther in her playful delivery. Indulge yourself in the café lounge while our Bellboy fleet wraps your extraordinary gift and hand-delivers it to your door.

 

Come to ION for a truly extraordinary and magical gifting moment, exclusively delivered by Cartier.

MAIN STRUCTURE

THE      CARTIER     GIFT      EXPRESS

A magnificent installation featuring an elegant railway express, with Cartier’s iconic red boxes as train cars bearing holiday gifts!

 

The rail can illuminate and light up to simulate the movement of the train. And when mallgoers send a message of love across the world, they trigger a special light show on the rail!

SECONDARY STRUCTURE

The Bellboy lodge opens its door to the behind the scene gifting preparation. With its central gift wrapping booth and its automatic gift conveyor belt, its Love mail station or its Send your love Karaoke, Cartier will, for sure, deliver love to every doorstep across the globe this Christmas.

In the Bellboy Lodge, people can write their holiday wishes to anyone around the world - signed, sealed and delivered by Cartier - either physically or digitally.

 

Use the Cartier stationary to mail your love and send your wishes, signed “From Sinagapore, with Love.” People can even sing LOVE IS ALL and send to their families and friends around the world.

"SEND YOUR LOVE"      HOLIDAY       WISHES      PROJECTION

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