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ADVERTISING • COPYWRITING
ELECTRONIC
DIRECT MARKETING
This is an EDM poster to promote Tarte Cosmetics' Mermaid Collection. The poster was coded into a clickable web banner advertisement as well.
POSTER
The art direction behind this EDM is to create a dream-like design to reflect the copy ‘Mesmerising Dreams Do Come True’. Since this EDM is to promote and advertise the Mermaid Collection for Tarte Cosmetics, a fantasy-related theme would be more appropriate to create an overall magical interface experience for the viewers.
WEB BANNER
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