SOCIAL MEDIA ADVERTISING • BRANDING • UI/UX
HEINEKEN UEFA
2020 EURO CUP
For the UEFA EURO CUP 2020 campaign, I’ve designed both static and interactive social media advertisments for the Instagram and Facebook accounts of Heineken APAC. I worked with various art directors and accounts of Heineken to accurately portray and follow the guidleines of this global campaign.
SOCIAL MEDIA MARKETING
Heineken is an official sponsor of the UEFA EURO CUP 2020. Hence, this campaign celebrates this sports event with loads of promotions and deals for football fans all over the world. The ads are being displayed on official Heineken social medias for Singapore, Indonesia, Thailand and many more countries. The posts are mainly advertised on Instagram and Facebook. The advertisements vary from static posts to animated videos.
SERIES OF GIFT WITH PURCHASE
INSTANT EXPERIENCE
With the success of the Instant Experience advertisement from the Heineken Pure Malt campaign, the clients have decided to do another for the UEFA EURO CUP. The Instant Experience for this campaign will promote the various Heineken deals and events.
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The design is centred around the football field, with everything scroll, the user moves to a different part of the field. At the end of the ad, there is a carousel that provides users with details on where and when the UEFA EURO CUP matches will be televised in Singapore.
