ADVERTISING • ART DIRECTION
HEINEKEN PURE MALT CAMPAIGN
Heineken Pure Malt is a campaign advertising the
natural ingredients used in Heineken beers. It
consists of four key ingredients, pure malt barley, hops, A-yeast and water. In this campaign, I worked with digital strategists to design and animate social posts and instant experiences for Facebook and Instagram. The design has been received by the clients and have garnered much more consumer interaction than ever, hence it was a huge success!
SOCIAL MEDIA MARKETING
FACEBOOK INSTANT EXPERIENCE
This is a Facebook Instant Experience post, which is a full-screen experience that opens after someone taps the ad. The Instant Experience provides and interactive and immersive interface that highlights the product.
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For the Heineken Pure Malt Campaign, the Instant Experience post starts off with a GIF, prompting the user to click on the ad. Upon clicking, the Instant Experience post opens up into a full-screen vertical scrolling video featuring the different natural ingredients that make up Heineken Pure Malt.
INSTAGRAM STORY ADVERTISEMENT
OUT-OF-HOME ACTIVATIONS
Another social media post for the campaign targets Instagram users through Instagram Story advertisements. The Instagram Story ads links users to an external link to the Heineken website.
BUS STOP ADVERTISMENT
The same ad visual is being used in out-of-home advertising as well. The Instagram Story ad is being featured on billboards at different bus stops all over Singapore.
OTHER PROPOSALS
