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ADVERTISING • ART DIRECTION

HEINEKEN ZERO ALCOHOL CAMPAIGN

The Heineken Zero Alcohol Campaign promotes the Heineken 0.0 line of drinks. The concept behind this campaign is to portray the series in a healthy lifestyle manner, a beer that can be consumed any time anywhere.

KEY VISUALS

SOCIAL      MEDIA      POSTS

For this campaign, I designed the key visuals for the project and worked with FA artists who adapted my designs into other variations.

BUS      WRAP

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For this campaign, I've also designed the bus wraps for the SBS Transit buses. The buses with the Heineken Zero Alcohol designs travelled around the central area of Singapore.

BUS      SHELTER      BILLBOARDS

Together with the bus wraps, the key visual is also displayed at the bus stop billboards.

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