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ILLUSTRATTION • BRANDING
MACALLAN
MID-AUTUMN
FESTIVAL PACKAGING
The Macallan Mid-Autumn Festival Limited Edition packaging takes inspiration from the full moon, together with the iconic Macallan chevron pattern.
GREEETING CARD
CONCEPT
Each purchase comes with a special greeting card with cut-outs of the chevron pattern which slides to reveals a full moon design hot stamped on the front of the card.
PACKAGING
Some packaging proposal options with elements of the Mid-Autumn Festival such as lantern/ moon.
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