PHOTOGRAPHY • PHOTO EDITING
OLAY FESTIVE PACKAGING PITCH
This is a design that I did for Olay’s 2021 christmas limited edition packaging. This is part of the winning pitch propoasal that Olay has selected for our company to work on next year’s festive packaging. This was my first time working on a pitch and even winning one! I had the opportunity to work with 3D visualisers, art directors, creative directors and copywiriters.
OLAY SPREAD YOUR GLOW MOVEMENT
This is a typography centric approach to packaging design. The idea we had for this route was to collaborate with an artist to create a limited edition packaging. Hence, I created this typography font with elements similar to the artist to showcase how
this collaboration can be executed and produced for the campaign.
TYPOGRAPHIC LOGO
DEVELOPMENT SKETCHES
PACKAGING
IN-STORE ACTIVATION
In-store fixtures will be designed to mimic an advent calendar, with sections decorated like gift boxes and numbers to represent the dates counting down to Christmas. The typographic logo is being used on the fixtures as well.
CAMPAIGN
Design executions of how this collaboration can be used for adverting for instance content series on Youtube and IGTV, Advent Calendars on Instagram, Promotional ads on the artist’s Facebook and Instgram and lastly banners and pop-up ads on e-commerce platforms like Shoppee.
SOCIAL MEDIA ADVERTISING
E-COMMERCE PLATFORM
