SK-II 11:11
KEY VISUALS

A series of key visual ideation and  proposals for the SK-II 11:11 campaign. I proposed two themes, namely, Repetition, which uses the three SK-II products as visual forms in it layout to create a repetitive pattern; and Gifting, which leverages on the traditional idea of word 'gift', hence exploring lots of related elements such as ribbons, gift boxes etc,  These were created when I was a freelance designer for Publicis Groupe Singapore.